About Us
SpotQ is legendary radio pioneer Jerry Lee’s means of giving back to the radio industry that has been so good to him. Jerry has sold his station in Philadelphia (WBEB-FM/B-101) and is now on a mission to ensure every radio station in the country makes their clients more money. All stations can do this by making sure the commercials they air are emotionally engaging. Why are engaging commercials so crucial to success? Because 75% of a campaign's effectiveness hinges on the creative.
Each time you air an engaging commercial you are growing brand equity. A study done by Ad Agency OMD found that engaging radio commercials can generate up to 8-times the return-on-investment than non-engaging ones.
While all this sounds extremely logical, it has been a challenge for radio stations to find a cost-effective way to ensure the commercials they run are emotionally engaging. We now have a way — SpotQ.
