The How
In launching SpotQ, legendary radio pioneer Jerry Lee is on a mission to help every radio advertiser make sure their creative is emotionally engaging, and will get results, before their campaign begins. To do this, Jerry has developed an exclusive partnership with Sensory Logic — the premier testers of marketing creative.
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Sensory Logic uses the science of Facial Coding to accurately gauge emotional engagement among consumers. They have helped more than half of the world's top 100 consumer-oriented companies and were responsible for predicting that The Big Bang Theory on CBS would become a hit TV show.
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Jerry has worked with Sensory Logic to develop a platform to ensure radio campaigns will emotionally engage consumers. This process includes Sensory Logic reviewing creative in either script or produced form and grading the commercial on an A, B, C engagement scale. Within 24-hours, the creative will be critiqued and a thorough evaluation will be produced, which includes detailed feedback on how to make the commercial an emotionally engaging winner.
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In addition, there are 18 Principles of Engagement that Sensory Logic has distilled from the thousands of commercials they have tested for engagement. These principles will help radio stations, copywriters and agencies develop creative that is both on-message and on-emotion. Jerry is now making this service available to all radio stations.
