SPOTQ

Considering that 75% of a campaign's effectiveness hinges on the creative, why wouldn't you take the steps to make sure every commercial aired will engage the audience and get results for your advertisers? Testing a commercial through SpotQ is so cost-effective, we suggest that you offer this as a free service to your valued clients.

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SPOTQ SERVICE COSTS

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$200 to test a commercial. $100 if it has to be rewritten and re-tested. $50 if it has to be rewritten and tested a third time. $50 to test a commercial that uses the same theme but is refreshed up. The client usually runs sales throughout the year — the cost to test is $100.
 

At no cost to you, Jerry will pay Sensory Logic to evaluate the commercials of your 100 largest, local clients to find out if they are engaging, partially-engaging or non-engaging. These evaluations are considered “Quick Reads” and will grade your commercials as and A, B or C — not tell you how to make them engaging.

 

This resource allows you to focus on the 68% of local commercials that are not making money for your clients. Engaging commercials produce up to 8-times the ROI as non-engaging ones — this is where the money is.

 

You pay a success fee of 3% based on the net increase in revenue you receive from that client, higher than the revenue you have gotten in the last two years. The 3% is waived for the first year. If you ever stop using the services of Sensory Logic, you no longer pay the 3%.

 

 We also have an arrangement with the largest producers of radio and TV commercials in the country that will, in most cases, barter your creative through Krantz Media. Krantz Media may also barter the commercial testing costs.

If you would like to discuss this service, please contact Jerry at (610) 246-1359 or email him: jerryl@spotq.com